While the Covid-19 crisis has accelerated the end of paper press economic models in favor of digital, Google is stepping up its lobbying with the media to promise them to generate new revenue. In exchange, they will have to accept the distribution and prioritization of their content on its new increased kiosk: the Google News Showcase. Details of Google spends $ 1 billion on the table to fold the game with publishers here.
Google spends $ 1 billion on the table to fold the game with publishers
Alphabet, the parent company of Google, is getting closer to its ultimate dream; become the new master of information on a global level. If so, far it had partially completed with its “News” service integrated into its search engine, it lacks an element to accelerate: the consent of the press editors. In fact, since 2015 and the creation of its “Digital News Innovation (DNI Fund)” initially endowed with 150 million euros in Europe, then $ 300 million with the “Google News Initiative”, the Mountain View firm is gradually increasing the intensity of its lobbying with the mainstream media.
This time, the giant is increasing the stake and is making ” $ 1 billion” available to publishers as part of “”, according to CEO Sundar Pichai on the company’s blog. Objective: to become the distribution and remuneration platform for newspapers with a brand-new digital kiosk called” Google News Showcase “.
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